Celebs, Brands and Fake Fans Compilation Page

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Dispatches: Celebs, Brands and Fake Fans

Year: 2013

Type: Documentary Film (59.54 minutes)

Descriptions

In this one-hour special Channel 4 Dispatches goes undercover to investigate what’s real and what’s fake in the brave new online world. Celebrities have considerable influence on social media, but are some less than transparent when tweeting brand names to their legions of fans? Dispatches exposes the new tricks used by marketers to plug brands; from buying fake Facebook ‘likes’ and YouTube ‘views’, to influencing social media conversations.

Film-maker Chris Atkins travels to Bangladesh in search of backstreet ‘click farms’, where poorly paid workers manipulate social media for the benefit of big western brands. (Source: Channel 4 2013 Link)

Dispatches on Channel 4 (UK) is an undercover investigative documentary series.

Celebs Brands and Fake Fans aired Monday 5th August at 8pm and has caused quite a stir by all accounts, particularly for the corporates paying for fake Facebook/YouTube likes out of Dhaka and Sheffield and the celebrities caught on camera being paid for tweets. Naughty naughty (Source: Margaret, 2013 Link)

Chris Atkins is a British independent journalist and documentary film-maker, who recently went undercover for a year to expose the black market in illegal information for Channel 4’s Dispatches. (Source: The Guardian, 2013 Link)

Click farms employ teams of low-paid workers to generate fake likes for brand Facebook pages, selling this ‘service’ from as little as $15 for a thousand likes… The importance of likes to consumers is well-documented. Research suggests that almost a third will check ratings and reviews, including likes and Twitter followers, before they choose to buy something and so click farms play a significant role in potentially misleading consumers. (Source: Anon for Cake Communications, 2013 Link)

Atkins went to Dhaka in Bangladesh and ‘bought’ likes from a click farm. The main man in Dhaka has a large team working three shifts in an office logging into facebook and other social media using fake accounts, clicking the like button time after time after time. There is also an outfit doing it in the UK, in Sheffield he meets a guy whose clients include Visit Peak District which is funded by the government (Source: Baron, 2013 Link, and Anon for Digital Journal, 2013 Link)

Depending on who you are, Channel 4’s Dispatches: Celebs, Brands and Fake Fans either came as a total shock or just confirmed you already suspected this kind of activity – that some brands and agencies are engaging in the wide-scale abuse of social media, buying Likes and influence across what is perceived to be one of the most public platforms for personal (and supposedly honest) communication (Source: Schott, 2013 Link)

In a nutshell the ballsy reporters set themselves up as a new fake brand interested in getting a social media presence online… They exposed some freaky stuff like massive brand Coco Cola spreading happiness and paying minimun wage workers in Dhaka with thousands of fake emails to like their marketing videos on youtube… We see in the footage celebs, big names greedily piling into a posh hotel to pick up a whole load of freebies in exchange for a Tweet, not marked #ad of course. Since the program aired some people caught on camera have deleted or made private their Twitter account. (Source: EdnaM, 2012 Link)

Inspiration / Process / Technique / Methodology

How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from… There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year… For the workers, though, it is miserable work, sitting at screens in dingy rooms facing a blank wall, with windows covered by bars, and sometimes working through the night… That particular Facebook page on courgettes was set up by the programme makers to demonstrate how click farms can give web properties spurious popularity. (Source: Arthur, 2013 Link)

To probe the matter, the BBC set up a Facebook Page for a made-up company with no products called Virtual Bagel. Shortly after creating the Page on July 4, the account netted more than 3,000 “Likes.” The BBC then perused the profiles of those fans and found a disproportionate number from Egypt and the Philippines; and concluded Facebook is plagued by fake spam accounts that are inflating the number of “Likes” for brand Pages. (Source: Wasserman, 2012 Link)

Celebs, Brands and Fake Fans, 8pm. Who’s telling the truth on social media? Channel 4, obviously, but who else? #fakefans (Source: @Channel4, 2013 Link)

“Advertising is more effective if you don’t know they’re advertising” — Celebs, Brands and Fake Fans (Source: @uneeadisti, 2013 Link)

Dynasty, who are featured in the programme said, “As a general rule, the celebrities attending will be happy to tweet” (Source: Channel 4, 2013 Link)

Sian Welby and Cara Kilbey said they knew Dynasty’s owners as friends and tweeted as a personal favour. Both insisted they had never received payments for the tweets – (Source: Jefferies, 2013 Link)

To prove how it’s done film-maker Chris Atkins created a new boy band in the space of a day and by nightfall they were the next Justin Bieber.  Some well known Corrie stars including Brooke Vincent (Sophie Webster)  got caught up in Atkins’ sting when they agreed to gush on Twitter about how much they loved their “healing bracelets” and exotic toner that was nothing but tap water. (Source: Anon, 2013 Link)

Journalists went undercover and set up a bogus gifting stand in Manchester, opposite the Corrie soap’s studios. Corrie’s cast members were invited to attend and received free designer goods. Some later tweeted about they had received and were photographed carrying products. They did not know they were being filmed, and the goods they received – healing bracelets and beauty water – were fakes. (Source: Corken, 2013 Link)

The current affairs documentary set up a fake cosmetics firm Puttana Aziendale – which translates from Italian as “corporate whore” – to sting the TV stars at an event called Celebrity Retreat in a Manchester hotel. (Source: Halliday, 2013 Link)

Details of the show first emerged in June, prompting ITV lawyers to write to channel 4 warning that airing the claims would land them with a hefty libel action brought by the company and its stars. An ITV spokesman said: “we took legal  steps which resulted in dispatches making changes to its final programme last night – a number of the most serious and defamatory allegations against those featured were not broadcast – (Source: Halliday, 2013 Link)

The sting was part of a wider investigation into the social media advertising, including, for example, how foreign marketing companies, using fake accounts, can generate thousands of facebook likes – therefore increasing a products desirability – in return for cash. (Source: Corken, 2013 Link)

Such tactics are well reported in the digital marketing industry and dismissed as rubbish and worthless by any agency or consultancy worth their weight (ahem, like is, ahem). In fact, we’ve blogged about this issue before on a post called ‘Organic Social Media‘ which details these scrupulous tactics and why they’re pointless and of no value. The deep routed point of social media is that your message is shared via your fans. So how is your message going to be shared if all of your 15,000 fans is one man in a small room in Delhi? What is the worth of that? Nothing. (Source: Honey, 2013 Link)

Discussion / Responses

“Wow gotta love dispatches…. always show up the crooks…. the media is full of underhand rubbish that poisens the youth of today….. these so called celebs are setting a unreal example in there magazines and on tv….. and really even though they make more money than the average citizen they turn up for freebies and then lie about it…. (not a good example for the next generation) and that video 🙂 lol….. amazing…much more depth than the one direction one 🙂 ha ha….” (Source: Amelia Harmony, 2013 np Link)

Would you turn down something free?… If the company then tweeted you about the product, would you not thank them for it?… This is a total non-story… Channel 4, you suck, seriously. (Source: Anon, 2013 Link)

It’s a sellout move because the concept of twitter is that you want to read about someone’s life. Do you watch the kardashian’s show to find out about all the new products on the market or do you watch it because the characters are interesting with interesting lives? They do enough product endorsements already. Making phony tweets for a few extra bucks when you already have millions is greedy. Only poor lazy wishers like you would envy that. It’s low class and devious. Do a commercial. (Source: sketvchyi, 2013 np link)

To the other posters here…“It took the moral high road and told us this: ‘Celebrities will endorse stuff for a few hundred quid.’ Wowzers. Who’d have thought small time z-listers would surreptitiously endorse things for money? Isn’t that, like, advertising?”… It exposed to a mainstream audience that some celebrity tweets are as a result of a product consideration, and fans on Facebook can be bought. (Source: Grill 2013 np Link)

It’s “the awkward moment when you’re not sure if the top comments are real or not” (Source: AlexWright, 2013 np Link)

Social media has become the dominant medium for brand-building. For celebrities in particular, Twitter has unquestionably become somewhat of a playground. I think it’s a little naïve of people not to suspect that freebies can play a large part in what they Tweet about. (Source: Schott, 2013 Link)

Social media allows us to connect with each other in ways that would never have been thought of a decade ago… but its in danger of being corrupted by the pursuit of sales. (Source: Channel 4, 2013 Link)

Brands and celebrities have had relationships since the dawn of time it just adapts with technology. Hardly a new phenomen #fakefans. (Source: @iamcharmar, 2013 Link )

Dynasty Media were one of the firms broking celebrity tweets for cash. When exposed the denials/spin were outrageous. I was cringing. (Source: EdnaM, 2012 Link)

Last night’s programme definitely started a wider conversation about the lack of transparency our industry sometimes experiences. If you looked at the conversation on Twitter last night, about half the people were saying “So what?” while the other half were legitimately mad about what they had just been exposed to. For most of us that have been working in social for some time, sadly, it’s not new news. Paid social is an incredibly-important part of today’s marketing mix, but false likes and clicks only hurt the industry and brands connected to them in the end. (Source: Schott quoted in Lepitak, 2013 Link)

Its analysis was dumbed down, low brow and cheap rent. Yes, we learned that companies can buy comments, shares and likes. But we did not learn the extent of the disingenuity. (Source: Richardson, A. 2013 Link )

The real message from the show tonight is that the consumer is waking up to this fakery. Personally I think this is a good thing – social media is not an essential channel for every brand. If your message or ads are crap, fake or disingenuous they are just as likely to be ignored by the consumer in the social space as they are on any other channel. (Source: Ireland quoted in Lepitak, 2013 Link)

“This concept has desperation all over it for all of ppl. Also I believe this is a way to seat influence over the ppl by setting up “trends” and bandwagoning it across the net. This is gonna be used for all kinds of wrong. When someone sees something that has a lot of likes and follows ppl are going to join on to that “popular” “trend”” (Source: IanBeans, 2013 np Link)

A spokesman for SM4B said: “SM4B have never knowingly purchased fake Facebook likes or profiles to promote any brands Facebook page. We very much regret comments made that could be seen to promote misleading interaction or popularity of a Brand. This was not our intention and it is not a practice SM4b utilize or condone” (Source: Anon, 2013 Link)

Anyone who works in social media knows its not follow count but interaction that counts #fakefans (Source: @Cath0805, 2013 Link)

Whoever has their social strategy set on high likes and follows are idiots. Success is in understanding your consumer & engagement (Source: @jjmhayma, 2013 Link )

So what? Hasn’t this rag got better things to do. If you want to engage in a bit of investigative reporting, there are other things that are far more in the public interest to expose. I think the Corrie cast have far more pressing matters on their minds.(Source: Cobblestone, 2013 Link)

Today, working in digital, I get asked about getting big numbers of ‘Likes’. That is it, just Likes on Facebook or followers on Facebook. The questions are always about the size of the audience, rather than the quality (Source: Romo, 2013 np Link)

For me, Dispatches didn’t reveal anything we don’t already know. Social Media is still in it’s infancy, and so are the ASA and CAP regulations. There simply is no regulating body big enough to check every tweet, post or comment, and arguably there never will be. (Source: Heyes, 2013 Link)

The advertising standards authority which regulates promotions online, declined to comment on the specific accusations raised by the show. But the watchdog reiterated rules which states adverts, including tweets, must be identifiable (Source: Qureshi, 2013 Link)

Click farms risk eroding user confidence in what had looked like an objective measure of social online approval. Dispatches found one boss in Bangladesh who boasted of being “king of Facebook” for his ability to create accounts and then use them to create hundreds or thousands of fake likes. (Source: Anon, 2013 np Link)

I can proudly say we haven’t gone down this route and our likes are still tiny and traffic is pitiful but it is all our traffic. Unfortunately by doing things the right way, we are not a prime site for advertisers yet but I’m always on the lookout for legitimate ways to grow new and recurring traffic (Source: Probert, 2013 Link)

To be honest I thought it was a pretty droll affair. ‘Companies buy fans’ is nothing new and not very interesting. ‘Celebs tweeting for free stuff’, ditto. (Source: Johnson quoted in Lepitak, 2013 Link)

Those in the know accept that these practices happen, and those of us with integrity flatly refuse to engage in this behaviour or assist clients to do so. When clients ask me how to “get more followers”, I ask them one simple question: Why? In pretty much every case, they have no credible answer. (Source: Grill, A. 2013 Link)

‘I really don’t know why people would want fake followers’ – Scott Robinson, member of boy band 5 (Source: @Scotlarock5, 2013 Link )

Twitter is deleting those fakes accounts/followers, I got a twitter account that went from_ 25 000 to 1 500 in a couple a days. (Source: hdzsound, 2013 np Link)

“100,000 views. 8 likes. Seems legit” (Source: Rushyo, 2013 np Link)

Outcomes / Impacts

The Channel 4 documentary became the most tweeted about Dispatches ever recorded by the strand with over 12,000 using the fake fans hashtag (Source: Farber, 2013 Link)

The reaction on Twitter was interesting with many wondering what all the fuss was about – surely this happens in every industry? – and others were shocked at the revelations. My worry is that many will tar everyone working in social media with the same brush… We have found that the practice also leads to false accusations of advertising when celebrities talk about brands in passing…

– It is a real shame that with economy up shit creek you can’t tweet about good service/business without cynics thinking you get a cut (@AlanCarr).

– Really weird, slightly depressing and tedious that I get so many tweets accusing me of being paid to tweet about something. I don’t. (@wossy – Jonathan Ross)

(Source: Anon for Liberty 842, 2013 Link)

Christ, i find it annoying having to login to Facebook once. Imagine doing it over and over and over again! #FakeFans (Source: @DaveMcGlashan, 2013, Link)

Seems to me these big brands need to put an ethical process in place – a bit like clothing brands have had to do with sweat shops #fakefans… We need to get past social media being a numbers game. #FakeFans (Source: @LondonKirsty, 2013 Link)

Facebook said following the film: “a like that doesn’t come from someone truly interested in connecting with the brand benefits no one”. “We investigate and monitor ‘like vendors’ and if we find they are selling fake likes, or generating conversations from fake profiles, we will quickly block them from our platform”. (Source: Channel 4, 2013 Link)

For those managing social media communities – or companies that entrust an external agency with this work – the issues highlighted in the programme present potentially major headaches… with the practice of using celebrities to endorse products or services on social media channels becoming increasingly widespread, it’s important to get your approach right or you run the risk of devaluing your brand and putting your hard-earned reputation on the line. (Source: Anon for Cake Communications, 2013 Link)

As soon as we (Visit Peak) were presented with evidence that alleged SM4B was breaching legislation and operating in a fraudulent and dishonest manner we formally severed all ties with the company and sent written confirmation to this effect (Source: Anon, 2013 Link)

Lawyers have suggested that because of the misleading nature of fake likes, the practice could breach a number of laws, including consumer protection and unfair trading regulations… More crucially, any organisation engaging in the practice of ‘buying’ likes runs the risk of losing credibility and all-important trust in their brand. (Source: Anon for Cake Communications, 2013 Link)

ITV was upset that some coronation street actors were the victims of a sting operation in which they evidently agreed to promote fake products (Source: Greenslade, 2013 Link)

ITV has dropped the threat of legal action against channel 4 over its dispatches sting on coronation street stars (Source: Halliday, 2013 Link)

Celebrities have since been advised to make it clear if there is a commercial relationship behind a product-endorsing tweet by using the hashtag “ad” to avoid falling foul of the law (Source: Battersby 2013 np Link)

The Channel 4 program was I believe excellent because it did one thing very well. It exposed to a mainstream audience that some celebrity tweets are as a result of a product consideration, and fans on Facebook can be bought (Source: Grill, A. 2013 Link)

This film was incredible investigative journalism that has really made me think about my own online habits. Is it possible not to use the likes or follows as an influencer. I don’t know but I am certainly much more questioning and skeptical. (Source: EdnaM, 2012 Link)

We’d suggest that while Dispatches didn’t surprise people, or make them angry, it reinforced the belief that there’s too much advertising and too often, it takes us for mugs. (Source: Anon for Blog Credos 2013 Link)

Whilst it is impossible to say what will happen next, the show has certainly raised a few eyebrows on all sides of the public, brand, PR and social media agency divide (Source: Taylor, 2013 Link)

Sources / Further Reading

AlexWright (2013) Commenting on ‘Wrong Direction “Pump and Squeeze Me”, Youtube.com, Last Accessed 21/10/13, http://www.youtube.com/watch?v=Pyo1ZkM2v4E

Amelia Harmony (2013) Commenting on ‘Wrong Direction “Pump and Squeeze Me”’ Youtube.com,Last Accessed 21/10/13, http://www.youtube.com/watch?v=Pyo1ZkM2v4E

Anon (2013) ‘Should we care about Celebs, Brands and Fake Fans?’, Blog Credos, Last Accessed 29/10/13, http://blog.credos.org.uk/2013/08/should-we-care-about-celebs-brands-and-fake-fans/

Anon (2013) Celebs, Brands and Fake Fans: The Lesson for Social Media Community Managers, Cake Communications, Last Accessed 29/10/13, http://www.cakecommunications.co.uk/2013/08/celebs-brands-and-fake-fans-the-lessons-for-social-media-community-managers/

Anon (2013) ‘Corrie Cast Rally in Dispatches Row.’ The Sun, Last Accessed 21/10/2013, http://www.thesun.co.uk/sol/homepage/showbiz/tv/5057059/coronation-street-dispatches-tweets.html

Anon (2013) ‘Celebs, Brands and Fake Fans Dispatches.’ Radio Times, Last Accessed 19/10/2013, http://www.radiotimes.com/episode/cmk6mp/dispatches–celebs-brands-and-fake-fans-channel-4-dispatches

Anon (2013) Commenting on ‘Corrie cast members set up in Dispatches sting, says The Mirror.’ Coronation Street Blog, Last Accessed 19/10/13, http://coronationstreetupdates.blogspot.co.uk/2013/07/corrie-cast-members-set-up-in.html

Anon (2013) ‘’Fake fans’ documentary exposes murky world of click farms’ Digital Strategy Consulting, Last Accessed 21/10/13, http://www.digitalstrategyconsulting.com/intelligence/2013/08/fake_fans_documentary_exposes_murky_world_of_click_farms.php

Anon (2013) ‘Peak District: Visit Peak React to Channel 4 Fake Fans Investigation.’ Chad.co.uk, Last Accessed 21/10/2013, http://www.chad.co.uk/news/business/peak-district-visit-peak-react-to-channel-4-fake-fans-investigation-1-5935229

Anon (2013) ‘Celeb, Brands and Fake Fans.’ Digital Journal, Last Accessed 21/10/13, http://digitaljournal.com/article/355889

Anon (2013) ‘The Trouble with Social Media – Dispatches’ Celebs, Brands and Fake Fans’ Liberty 842 Blog, Last Accessed on 29/10/13, http://www.liberty842.com/news/the-trouble-with-social-media-dispatches-fake-fans/

Anon (2013) ‘What’s on TV: Southcliffe and Dispatches: Celebs, Brands and Fake Fans’ Birmingham Mail, Last Accessed 19/10/13, http://www.birminghammail.co.uk/whats-on/tv/whats-tv-tonight-southcliffe-dispatches-5586285

Arthur. C (2013) ‘How low-paid workers at ‘click farms’ create appearance of online popularity’, The Guardian, Last Accessed 4/11/13, http://www.theguardian.com/technology/2013/aug/02/click-farms-appearance-online-popularity

Atkins (2013) Chris Atkins Profile, The Guardian, Last Accessed 30/10/13, http://www.theguardian.com/profile/chrisatkins

Baron, A. (2013) ‘Celebs, Brands and Fake Fans.’ Digital Journal, Last Accessed 21/10/2013, http://digitaljournal.com/article/355889

Battersby. M (2013) ‘Coronation Street Dispatches sting: Channel 4 to broadcast ‘Celebs, Brands and Fake Fans’ despite ITV legal threat’, The Independent, Last Accessed on 23/10/13,  http://www.independent.co.uk/arts-entertainment/tv/news/coronation-street-dispatches-sting-channel-4-to-broadcast-celebs-brands-and-fake-fans-despite-itv-legal-threat-8731429.html

@Cath0805 (2013) Tweet, Twitter.com 5 August, Last Accessed 18/10/13,  (https://twitter.com/Cath0805/status/364465804672528384

Cobblestone (2013) Commenting on ‘Corrie cast members set up in Dispatches sting, says The Mirror.’ Coronation Street Blog, Last Accessed 24/10/13, http://coronationstreetupdates.blogspot.co.uk/2013/07/corrie-cast-members-set-up-in.html

Channel 4 (2013) Dispatches – Celebs, Brands and Fake Fans All Episodes, Last Accessed 26/10/13, http://www.channel4.com/programmes/dispatches/episode-guide/series-135/episode-1

Channel 4 (2013) Dispatches – Celebs, Brands and Fake Fans, Channel 4, http://www.channel4.com/programmes/dispatches/4od#3558820

Corken (2013) ‘Grimsby Actress in Twitter Sting: Coronation Street Stars Caught Up in Brand Allegations.’ Grimsby Telegraph, Last Accessed 21/10/2013, http://www.grimsbytelegraph.co.uk/Grimsby-actress-Twitter-sting/story-19624895-detail/story.html

@DaveMcGlashan (2013) Tweet, Twitter.com, 5 August, Last Accessed 29/10/13,  https://twitter.com/DaveMcGlashan

EdnaM (2013) ‘Dispatches Channel 4’ poopsnoop, Last Accessed 26/10/13, http://www.poopsnoop.com/index.php/component/content/article/36-movies-tv-shows/tv-shows/601-dispatches-channel-4#.UmvoHyQwI2l

Farber, A (2013) ‘C4’s Twitter Doc Followed by 1m.’ Broadcast, Last Accessed 21/10/2013, http://www.broadcastnow.co.uk/ratings/c4s-twitter-doc-followed-by-1m/5058966.article

Greenslade (2013). ‘Channel 4 Documentary to be Broadcast Despite ITV Legal Threat.’ The Guardian, Last Accessed 21/10/13, (http://www.theguardian.com/media/greenslade/2013/aug/05/coronation-street-channel4

Grill, A (2013) ‘Fake Fans, Celebrity tweets – is social media in crisis?’, London Calling Social Business, Last Accessed 23/10/13, (http://londoncalling.co/2013/08/fake-fans-celebrity-tweets-is-social-media-in-crisis/

Halliday, J (2013) ‘Coronation Street Twitter Expose: ITV Drops Legal Action Threat.’ The Guardian, Last Accessed 21/10/13, http://www.theguardian.com/media/2013/aug/07/twitter-coronation-street-itv-channel-4

Halliday, J (2013) ‘Coronation Street Twitter sting claims: Channel 4 to air Dispatches film.’ The Guardian, Last Accessed 19/10/13, http://www.theguardian.com/media/2013/jul/25/coronation-street-twitter-sting-channel-4

hdzsound (2013) Commenting on ‘Fake Twitter followers for sale, are they worth it?’ YouTube.com, Last Accessed 21/10/13, http://www.youtube.com/watch?v=jHUSVg_T86U

Heyes, S (2013) ‘Dispatches: ‘Celebs, Brands and Fake Fans’ – SSDD?’ 8 Million Stories Blog, Last Accessed 19/10/13, http://blog.8ms.com/2013/08/06/dispatches-celebs-brands-fake-fans-ssdd/

Honey, D (2013) ‘Channel 4 Dispatches ‘Celebs, Brands and Fake Fans’’ honey-digital, Last Accessed 19/10/13, http://honey-digital.com/channel-4-dispatches-celebs-brands-fake-fans/.

@iamcharmar (2013) Tweet, Twitter.com 5 August, Last Accessed 18/10/13, https://twitter.com/iamcharmar/status/364476378202533888

IanBeans (2013) Commenting on‘FAKE TWITTER Followers & FACEBOOK Likes FOR SALE – Are they worth it?’ Youtube.com, Last Accessed 21/10/13, http://www.youtube.com/watch?v=X1b1_E2UJIg

Jeffries, M (2013) Celebrities Tweet for Cash: Firm Runs ‘Price-List’ for Star Plugs. Daily Mirror 6th August, Last Accessed 21/10/13, http://www.thefreelibrary.com/CELEBRITIES+TWEET+FOR+CASH+SCANDAL%3B+Firm+runs+’price+list’+for+star…-a0338819768

@jjmhayma (2013) Tweet, Twitter.com 5 August, Last Accessed 27/10/13, https://twitter.com/jjmhayma/status/364473705768181760

@LondonKirsty (2013) Tweet, Twitter.com, 5 August, Last Accessed 29/10/13,  https://twitter.com/LondonKirsty

Lepitak, S (2013) ‘Reactions to Dispatches: ‘Celebs, Brands and Fake Fans’ – Umpf, We Are Social, SapientNitro, Blue Rubicon, Spring Creek, Jam, DigitasLBi, Weber Shandwick, Enjoy Digital’. thedrum, Last Accessed 19/10/13, http://www.thedrum.com/news/2013/08/06/reaction-dispatches-celebs-brands-fake-fans-umpf-we-are-social-sapientnitro-blue#CfWWJDGPPSdIHXeV.99

Margaret, (2013) ‘Dispatches Celebs Brands and Fake Fans Review’ Rave or Rant, Last Accessed 26/10/13, http://raveorrant.wordpress.com/2013/08/07/dispatches-celebs-brands-and-fake-fans-review/

Probert. R (2013) Commenting on ‘Fake Fans, Celebrity tweets – is social media in crisis? London Calling Social Business, Last Accessed 23/10/13 (http://londoncalling.co/2013/08/fake-fans-celebrity-tweets-is-social-media-in-crisis/

Qureshi, (2013). ‘Corrie Bosses Rule Out Legal Action on Sting: Soap Stars Tweeted About Bogus Products.’ Manchester Evening News, Last Accessed 21/10/2013, http://www.manchestereveningnews.co.uk/news/greater-manchester-news/coronation-street-bosses-rule-out-5674141

Richardson, A (2013) ‘TV Review: Celebs, Brands and Fake Fans’, Express&Star, Last Accessed 19/10/13, http://www.expressandstar.com/entertainment/2013/08/06/tv-review-dispatches-celebs-brands-and-fake-fans/

Romo. J (2013) Commenting on ‘Fake Fans, Celebrity tweets – is social media crisis? ’London Calling Social Business, Last Accessed 23/10/13, http://londoncalling.co/2013/08/fake-fans-celebrity-tweets-is-social-media-in-crisis/

Rushyo (2013) Commenting on ‘Wrong Direction “Pump and Squeeze Me”’ Youtube.com, Last Accessed 21/10/13, http://www.youtube.com/watch?v=Pyo1ZkM2v4E

Schott (2013) Fake Fans, Real Problems – A Reaction to Channel 4’s Dispatches. Business2community.com, Last Accessed 21/10/13

@Scottlarock5 (2013) Tweet. Twitter.com, 6 August, Last Accessed 18/10/13, https://twitter.com/Scottlarock5/status/364792280030265344

sketchyj (2013) Commenting on Fake Twitter followers for sale, are they worth it? YouTube.com, Last Accessed 21/10/13, http://www.youtube.com/watch?v=jHUSVg_T86U

Taylor, C (2013) ‘Fake Fans, Real Problems – A reaction to Channel 4’s Dispatches’, Social & Content Marketing Blog, Red Rocket Media, Last Accessed 29/10/13, http://www.redrocketmedia.co.uk/blog/fake-fans-real-problems-a-reaction-to-channel-4s-dispatches/

@uneeadisti, (2013) Tweet, Twitter.com 8 August,  Last Accessed 18/10/13, https://twitter.com/uneeadisti/status/365647461588549633

Wasserman. T (2012) ‘Fakebook ‘Likes’ Inflated by Fake Accounts’, Mashable.com, Last Accessed 4/11/13, http://mashable.com/2012/07/13/facebook-fake-accounts-egypt-philippines/

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One response to “Celebs, Brands and Fake Fans Compilation Page

  1. Hi, this was a bit of an odd, slightly off-centre example that needed to be treated carefully so that the producer-consumer link was not too overshadowed by the celebrity side of things. What you’ve researched and put together here is a convincing and nicely balanced compilation page, that shows how thought-provoking this documentary has been (and was for you, I guess) as far as the ftt genre is concerned. Very nicely done. What could have improved it I think were 2 things a) only talking about the methods of the filmmakers (not the advertisers, in section 2), and b) embedding the music video in that section, along with the Courgette page link, so readers can see what the filmmakers did. What this would have done is break up the text and give some extra life (and vivid musical crapness) to the page. If you use a blog for the next part of the module, please ask me how to embed media! I’m impressed by the work and care that has gone into this. You are the experts! Ian

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